FSBOs accounted for 9% of home sales in 2012. The typical FSBO home sold for $174,900 compared to $215,000 for agent-assisted home sales.

According to the National Association of Realtor’s 2013 Profile of Home Buyers and Sellers, the average FSBO sales price was $174,900, while the average price for a home represented by an agent was $215,000, a difference of $40,100.

Exposure. It’s a seller’s market. Houston is a thriving city, and it’s not uncommon for realtors to get multiple offers on a properly priced home shortly after it goes on the market. But that demand is created through exposure — exposure that leads to more potential buyers becoming aware of the availability of your home for sale. FSBO severely limits that exposure. A realtor has the ability to market your home on avenues such as MLS (multiple listing services) and third party affiliations like Christie’s that only licensed real estate agents are permitted to use.

Marketing is a daily job, and if you want to sell a home, you had better be spreading the word each and every day until somebody else owns the house.

The marketing that we do at Century 21 Manausa and Associates draws people looking to buy a home in Tallahassee every hour of every day. The home sellers that list their home with us get the benefit of what we have been doing, whereas a FSBO starts from scratch on day one. Ultimately, you pay me for what I’ve done, not what I’m going to do.

I have thousands of real estate agent email addresses to whom I can market a property as well. When we list a property, it is in front of thousands of people within days.

1. FSBOs can’t list their home in the
MLS.

FSBOs typically have a lower median selling price.

Sellers who use a real estate professional make 16 percent more on the sale of their home than do sellers who go it alone. Unrepresented sellers often do not understand the complexity, range and timing of tasks they will have to perform if they don’t use a professional.

REALTORS® are real estate professionals who are experts in marketing and negotiation. REALTORS® can help a seller set a realistic price and ensure the proper paperwork and various disclosures and inspections are handled correctly. REALTORS® know best how to prepare a home and maximize value, provide broader exposure to the market and are more likely to generate multiple bids than a seller on their own.
In addition, REALTORS® are experts in attracting qualified buyers.  A professional can show a home more objectively than can a seller who may be emotionally attached to the home, and who might become unnerved by prospective buyers’ critical comments.  The real estate pro also checks the financial capability and bona fides of buyers before allowing them onto a seller’s property.

The National Association of Realtors reports that the majority of FSBO’s end up listing with a Realtor eventually.